Associate Professor CENGİZ YILMAZ

B.A.: Hacettepe University, Department of Management, Ankara, 1991
M.B.A.: Texas Tech University, School of Business Administration, Lubbock, TX, 1995.
Ph.D.: Texas Tech University, Department of Marketing, Lubbock, TX, 1999.
Teaching Area: Marketing Management, Marketing Strategy, Marketing Thought, Marketing Research, Philosophy of Marketing Science, Channels of Distribution.
Research Interests: Channels of Distribution, Relationship Marketing, Dynamics of Competition and Competitive Success, Interfirm Relationships and Intrafirm Determinants of Firm Performance, Organizational Culture and Marketing Effectiveness, Advanced Multivariate Statistical Techniques, Structural Equations Modeling.

Refereed (International) Conference Proceedings
Yilmaz, Cengiz and Ozlem Ozdemir “The Relationships among Salesperson Performance and Job Attitudes in Commission-Based Retail Selling: An Extended Model and Empirical Evidence,” 2000 AMA Winter Marketing Educators’ Conference Proceedings, San Antonio, TX: American Marketing Association. (Best Paper Award).
Yilmaz, Cengiz and Bulent Sezen, “Supplier Fairness and Channel Member Satisfaction: Key Mediating Factor or One of Many Antecedents?” 2001 GBATA International Conference Proceedings, İstanbul: Global Business and Technology Association.
Ozdemir, Ozlem and Cengiz Yilmaz, “Implicit Value of Statistical Life: Literature Review and Empirical Estimation,” 2001 erc/metu Conference in Economics V Proceedings, Ankara: Middle East Technical University
Yilmaz, Cengiz, Lutfihak Alpkan and Nihat Kaya, “Market Orientation And Business Performance In Small- And Medium-Sized Organizations: Exploring The Moderating Effects Of Environmental Dynamism And Planning Flexibility,” 2002 IMDA 11th Annual World Business Congress Proceedings, Antalya: International Management Development Association
Sezen, Bulent and Cengiz Yilmaz, “Delving Further into the Nature of Cooperation in Supplier-Channel Member Relationships: Relative Effects of Trust and Dependence on Channel Member Cooperative Behaviors under Different Levels of Environmental Uncertainty,” 2002 IMDA 11th Annual World Business Congress Proceedings, Antalya: International Management Development Association
Sezen, Bulent and Cengiz Yilmaz, “Moderating Influence of Conflict within Manufacturer-Channel Member Relationships” 2002 IMDA 11th Annual World Business Congress Proceedings, Antalya: International Management Development Association
Akman, Gulsen and Cengiz Yilmaz, “Dimensions of Innovation Strategy: Effects on Innovative Capability and Innovation Success under Differing Levels of Environmental Uncertainty,” 2003 GBATA International Conference Proceedings, Budapest: Global Business and Technology Association.
Ergun, Ercan, Erol Eren, Lutfihak Alpkan, and Cengiz Yılmaz, “Moderating Effects of Market Dynamism on the Relationship between Basic Cultural Assumptions and Firm Performance,” 2003 GBATA International Conference Proceedings, Budapest: Global Business and Technology Association.
Kabadayi, Ebru Tumer, Bulent Sezen, and Cengiz Yilmaz, “Task Identifiability as a Moderating Factor between Dependence and Information Exchange in Channel Partnerships,” 2003 GBATA International Conference Proceedings, Budapest: Global Business and Technology Association.
Kaya, Nihat and Cengiz Yılmaz, “Market Orientation and Business Performance in SMEs: Exploring the Moderating Effects of Strategy Type and Market Dynamism,” 2003 GBATA International Conference Proceedings, Budapest: Global Business and Technology Association.
Sezen, Bulent, Lutfihak Alpkan, and Cengiz Yılmaz, “Moderating Effects of Manufacturing and Business Strategies on Performance, “2003 GBATA International Conference Proceedings, Budapest: Global Business and Technology Association.
Akman, Gulsen and Cengiz Yilmaz, “Effects of Market Orientation on Firms’ Innovative Capability in the Turkish Software Industry: An Empirical Examination,” 2003 Euro / Informs Joint International Meeting, Istanbul
Alpay, Güven, Muzaffer Bodur, and Cengiz Yılmaz, “Corporate Entrepreneurship and Firm Performances: A Comparison of the Effects of Entrepreneurship Dimensions on the Performance Levels of Turkish Firms in Foreign versus Domestic Markets,”  International Conference on Business, Economics, and Management, 2005 (16-19 June), Çeşme, İzmir, Turkey.
Sait Varol, Lütfihak Alpkan, and Cengiz Yılmaz, “Investigating Factors Impacting on Remote Workers’ Job Satisfaction in Marketing,”International Conference on Business, Economics, and Management, 2005 (16-19 June), Çeşme, İzmir, Turkey.

Publications in Turkish-Language Refereed Journals
Yilmaz, Cengiz and Ebru Tumer Kabadayi, “Dağıtım Kanallarında Bayilerin Üretici Firma Lehine İşbirliği Davranışlarını Etkileyen Faktörleri İnceleyen Bir Araştırma,” ÖNERİ, Marmara Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 17, 5, 99-106, (2002).
“An Investigation into the Antecedents of Cooperative Behaviors in Channels of Distribution,” ONERI, Marmara University Social Sciences Institute Journal.

Yilmaz, Cengiz, Ebru Tumer Kabadayı, and  Bulent Sezen, “Dağıtım Kanallarında Üretici-Bayi İlişkilerinde Bağımlılık Kavramı ve Bağımlılığın İşbirliği, Bağlılık ve Memnuniyet Üzerine Etkileri,” Doğuş Üniversitesi Dergisi, 5, 181-192, (2002).
“Dependence in Manufacturer-Reseller Relationships: Effects on Cooperation, Commitment, and Satisfaction,” Dogus University Journal.

Yilmaz, Cengiz and Nihat Kaya, “Uzmanlaşılmış Kabiliyet Sahipliğinin Rekabetçi Odaklanmalar Açısından Orta Büyüklükteki İşletmelerin Performans Seviyeleri Üzerindeki Etkilerine Yönelik Keşifsel Bir Araştırma,” Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 6, (2002).
“An Exploratory Study of the Effects of Specialized Competencies and Competitive Orientation Styles on the Business Performances of Medium-Scale Manufacturing Firms,” Gazi University Journal.

Yilmaz, Cengiz and Ebru Tumer Kabadayi, “Üretici Firma-Bayi İlişkilerinde Memnuniyet, Tedarik Performansının Önemi ve Çatışmanın Etkileri,” Pazarlama Dünyası, 16, 2002-01, 48-54, (2002).
“Joint Effects of Logistical Performance and Conflict on Dealer Satisfaction in Manufacturer-Dealer Dyads, Marketing World.

Sezen, Bülent, Cengiz Yılmaz ve Güzide Gezgin (2002), “Lojistik İşlevinin Pazarlama ve Üretim Birimleri Arasındaki Bağlayıcı Rolü ve İşletme Performansı Üzerindeki Etkileri,” D.E.Ü, İİBF Dergisi, 17, 2, 133-146.
“The Connecting Role of Logistics between Marketing and Production Units and Their Joint Effects on Firm Performance.”

Refereed Turkish-Language Conference Proceedings
Yilmaz, Cengiz and Halit Keskin, “Küçük ve Orta Boy Sanayi İşletmelerinde İşin Motivasyon Potansiyeli ve Çalışanların Örgütsel Bağlılığı: Kişisel İhtiyaç Seviyelerini Farklarını da Göz Önüne Alan Bir Saha Araştırması,” 9. Ulusal Yönetim ve Organizasyon Kongresi, İstanbul, 2001.
“Employee Needs, Job Motivational Potential, and Organizational Commitment in SMEs: A Field Study,” 9th National Organizational Management Congress, İstanbul.

Yilmaz, Cengiz ve Ebru Tumer Kabadayı, “Kobiler İçin Yapısal Çözüm Önerileri (I): Şebeke Tipi Örgütsel Yapılanmalar ve Kobiler arası İşbirliği,” Çukurova Üniversitesi, Krizden Çıkışta Kobi’lerin Yeniden Yapılanması ve 2000’li Yıllar İçin Değişim Stratejileri Ulusal Kongresi, Adana, 2000.
“Structural Solutions for SMEs: Network Organizations and Inter-Firm Cooperation,” National Congress for SME Management at Cukurova University, Adana.

Yılmaz, Cengiz ve Ercan Ergun, “Müşteri Odaklılık, Öğrenme Odaklılık ve Çevresel Belirsizlik: İşletme Performansı Üzerine Birlikte ve Etkileşimli Etkileri,” 8. Ulusal Pazarlama Kongresi, Erciyes Üniversitesi, Kayseri, 2003.
“Customer Orientation, Learning Orientation, and Environmental Uncertainty: Joint and Interactive Effects on Firm Performance.”

Yılmaz, Cengiz ve Emre Ceylan, “Değer Temelli ve Veri Tabanlı Müşteri Bölümlendirmesi: Türk Tüketicilerine Yönelik Bir Uygulama,” 9. Ulusal Pazarlama Kongresi, Gazi Üniversitesi, Ankara, 2004.