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Ozlem H. Karaca, Associate Professor  

Ph.D. : Bocconi University 

Teaching Areas: Strategic Marketing, Brand Management, Consumer Behavior, Marketing Management, Research Methods, Marketing Research

Research Areas: Brand Love, Hate and Engagement, Effects of Emotions in Consumer Behavior, Consumer Self-Perceptions, Cultural and Individual Differences in Consumer Decision-Making


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Ext: 6522


Selected Publications:

    • Hesapci, O., Merdin, E. & Gorgulu V. (2016), Your Ethnic Model Speaks to the Culturally Connected: Differential Effects of Model Ethnicity in Advertisements and the Role of Cultural Self-Construal. Journal of Consumer Behavior, 15(2), pp. 175-185. 

    • Ursavas, B. and Hesapci, Ö. (2013) “What Happens When You’re Lost between Happiness and Sadness? Effects on Memory and Temporal Perception”, Journal of Business Research, 66(7), 933-940. 

    • Hesapci, Ö., Aslanbay, Y. and Görgülü V. (2013) “Effects of religiosity on Internet consumption” Information, Communication and Society, 16(10),1553-1573. 
    • CV Personal Website