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yavuz_acar Belgin Arisan, Assistant Professor 

Ph.D. : Georgia State University

Teaching Areas: Research Methods, Strategic Marketing Management, Sales Management, Retailing, Business to Business Marketing

Research Areas: Outsourcing, Sales Management, Retailing, Business to Business Marketing, Efficiency in New Product Development Projects


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Ext : 7150

Selected Publications:

  • Unal, Belgin and Naveen Donthu (2014), “Role of Absorptive Capabilities in Outsourcing the Headquarters Selling Task in the United States,” Industrial Marketing Management, Vol: 43, Issue: 6, pp.1079-1084. (SSCI)
  • Donthu, Naveen and Belgin Unal (2014), “Identifying Escalation of Commitment in B2B New Product Development Projects Using Data Envelopment Analysis,” Journal of Business and Industrial Marketing, Vol: 29, Issue: 3, pp. 209-214. (SSCI)
  • Donthu, Naveen and Belgin Unal (2012), “Collaboration Dynamics When Outsourcing: How CPG Companies Enhance Performance by Collaborating with their Sales and Marketing Agencies,” ASMC Foundation, ISBN: 978-0- 615-66084-4, 16pp. 
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