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Huseyin Sami Karaca, Assistant Professor

Vice Chair 

Ph.D. : Northwestern University

Teaching Areas: Advertising Strategy, Social Media Strategy, Pricing Strategy, Marketing Strategy, Strategic Brand Management, Marketing Research, Marketing Management, Research Methods

Research Areas: Data Analytics, Predictive Analytics, Database Marketing, Advertising, Pricing, Promotions, Dynamics in Consumer and Firm Behavior, Choice Models, Structural Empirical Models, Econometric Models, Analytical Models, Behavioral Economics

Ext : 6522

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Selected Publications:

  • "State Dependence in Frequency Reward Programs: A Dynamic Structural Examination", Working Paper, With Yuxin Chen, Lakshman Krishnamurthi