Muzaffer Bodur, Professor

Ph.D. : Indiana University

Teaching Areas: Research Methods, International Marketing, Marketing Research

Research Areas: Export Marketing Strategies and Firm Performance, Joint Ventures and Strategic Alliances in Emerging Markets, Culture and International Marketing Interface, Challenges of European Integration for International Marketing, Consumer Satisfaction,

Ext: 6509

Selected Publications:

• Bodur, M., Alpay, G., and Yilmaz, C. (2008) "Performance Implications of Institutionalization Process in Family-Owned Businesses: Evidence from an Emerging Economy", Journal of World Business, 43(4). (SSCI)
• Waldman, David A., Mary Sully de Luque, Nathan Washburn, Robert J House.... Muzaffer Bodur,.... Hayat Kabasakal, et al. Cultural and leadership predictors of corporate social responsibility values of top management: a GLOBE study of 15 countries, Journal of International Business Studies, Vol. 37, Iss. 6, pp. 823-837. (SSCI)
• M Bodur, E Sarigollu Environmental Sensitivity in a Developing Country: Consumer Classification and Implications - Environment and Behavior, 2005. (SSCI)