Gulden Asugman, Professor

Ph.D. : Washington State University

Teaching Areas: Services Marketing, Marketing Management, Marketing Theory, Research Methods

Research Areas: Consumer Interest, Services Marketing and Management, Consumption of Services, Consumer Behavior and Individual Differences, Philosophy of Marketing

Ext: 7285

Selected Publications:

• Asugman, G., Johnson, J. L., and McCullough, J.  (2008).  The Role of After-Sales Service in International Marketing. In S. J. Paliwoda and J. K. Ryans (eds.), International Marketing: Modern and Classic Papers,  Vol. 3, Part I- Marketing Relationship Management. Edward Elgar Publishing.

• Kabasakal, H., Asugman, G. and Develioglu, K. (2009). The role of employee preferences and organizationsl culture in explaining e-commerce orientations. In T.G. Andrews and R. Mead (eds.), Cross-cultural Management: Critical Perspectives on Business and Management. New York, NY: Routhledge.

• Alvarez, M. and G. Asugman (2009) ‘Issues in Formative Measurement: Response to Murphy (2009)', Annals of Tourism Research, forthcoming.