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Prof. Dr. Gulden Asugman

Gulden Asugman, Professor

Ph.D. : Washington State University

Teaching Areas: Services Marketing, Marketing Management, Marketing Theory, Marketing Strategy  

Research Areas: Interpersonal Communication, E-Commerce, After-Sales Service, Service Strategy and Marketing, Philosophy of Marketing

Ext: 7285

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Selected Publications:

  • Asugman, G. and H. Kabasakal (2013) "E-commerce Adoption in Financial Services and Textile Manufacturing Sectors", Iktisat Isletme ve Finans (Economy, Business and Finance), Vol. 28 (325), pp. 61-84. SSCI / DOI 10.3848/iif.2013.325.3517

  • Alvarez, M. and Asugman, G. (2009) "Issues in Formative Measurement: Response to Murphy", Annals of Tourism Research, 36(4), pp. 738-742. SSCI.  

  • Kabasakal, H., Asugman, G. and Develioglu, K. (2009) "The Role of Employee Preferences and Organizational Culture in Explaining E-Commerce Orientations", in: Andrews, T. G. and Mead, R. (eds.): Cross-Cultural Management: Critical Perspectives on Business and Management, Routledge, New York.

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