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Prof. Dr. Eser Borak

Eser Borak, Professor (Emeritus)

Ph.D. : Columbia University

Teaching Areas: Strategic Marketing Management, Consumer Behavior, Business Ethics, Sales Management

Research Areas: Consumer Protection, Environmental Protection, Business Ethics

Ext: 6512

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Selected Publications:

  • Yazicioglu, T. and E. Borak, "A Coke is A Coke? Interpreting Social Media Anti-Brand Rhetoric and Resolution", NA Advances in Consumer Research, Vol. 40, p. 561-566.
  • Yavas, U., E. Kaynak and E. Borak, "Food Shopping Orientations in Turkey: Some Lessons for Policy Makers", Food Policy, Vol.7, No. 2, May 1982, pp. 133-140. SSCI Cited by 3
  • Yavas, U., E. Kaynak and E. Borak, " Retailing Institutions in Developing Countries: Determinants of Supermarket Patronage in Istanbul, Turkey", Journal of Business Research, Vol. 9, 1981, pp. 367-379. SSCI Cited by 10
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