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Prof. Dr. Eser Borak

Eser Borak, Professor

Ph.D. : Columbia University

Teaching Areas: Marketing Management, Introduction to Marketing, Buyer Behaviour Sales Management

Research Areas: Consumer Protection, Environmental Protection, Business Ethics

Ext: 7500 - 7501

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Selected Publications:

  • Borak, E., "Development of Consumer Consciousness in Turkey- Policy of Consumer Protection Through Reformation", Bogazici Journal- Review of Social Economic and Administrative Studies, Vol.9, No.2, 1995, pp.123-151.
  • Yavas, U., E. Kaynak ve E. Borak, "Food Shopping Orientations in Turkey: Some Lessons for Policy Makers", Food Policy, Vol.7, No. 2, May 1982, pp. 133-140. SSCI Cited by 3
  • Yavas, U., E. Kaynak ve E. Borak, " Retailing Institutions in Developing Countries: Determinants of Supermarket Patronage in Istanbul, Turkey", Journal of Business Research, Vol. 9, 1981, pp. 367-379. SSCI Cited by 10
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