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Cengiz Yilmaz

Cengiz Yilmaz, Professor

Ph.D. : Texas Tech University

Teaching Areas: Marketing Management, Marketing Strategy, Marketing Thought, Marketing Research, Philosophy of Marketing Science, Channels of Distribution

Research Areas: Distribution channels, relationship marketing, inter-firm relationships, cultural and strategic issues concerning intra- and inter-firm aspects of marketing systems and their links with business performance

Ext: 6809

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Selected Publications:

  • Yilmaz, Cengiz and Shelby D. Hunt (2001), "Salesforce Cooperation: The Influence of Relational, Task, Organizational, and Personal Factors," Journal of the Academy of Marketing Science, 29 (4), 335-357. (SSCI)
  • Yilmaz, Cengiz (2002), "Salesperson Performance and Job Attitudes Revisited: An Extended Model and Effects of Potential Moderators," European Journal of Marketing, 36(11/12), 1389-1414. (SSCI)
  • Yilmaz, Cengiz, Bülent Sezen, and Özlem Özdemir (2005), "Joint and Interactive Effects of Trust and (Inter) Dependence on Relational Behaviors in Long-Term Channel Dyads," Industrial Marketing Management, 34(3), 235-248. (SSCI)
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