Aysegul Toker, Professor
Ph.D. : Middle East Technical University
Teaching Areas: Social Media Marketing, Management Information Systems, E-Business Models, Customer Relationship Management, Database Marketing and Data-Mining Applications
Research Areas: Social Networks and Media, E-services and Mobile Applications, E-commerce and E-business, Customer Relationship Management, Information and Technology-Based Marketing, Data-mining Applications, Customer Knowledge Management and Customer-focused Strategies, TQM and Business Excellence
- Varnali, K. and A. Toker (2015). Self-Disclosure on Social Networking Sites. Social Behavior and Personality (SSCI), 43, 1, 1-14.
- Yavuz, R. and A. Toker (2014). Location Sharing on Social Networks: Implications for Marketing. Marketing Intelligence and Planning, 32, 5, 552-566.
- Varnali, K., C. Yilmaz, and A. Toker (2012). Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment. Electron. Comm. Res. Appl. (SSCI), 11, 6, 570-581.