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Prof. Dr. Aysegul Toker

Aysegul Toker, Professor


Ph.D. : Middle East Technical University

Teaching Areas: Social Media Marketing, Management Information Systems, E-Business Models, Customer Relationship Management, Database Marketing and Data-Mining Applications

Research Areas: Social Networks and Media, E-services and Mobile Applications, E-commerce and E-business, Customer Relationship Management, Information and Technology-Based Marketing, Data-mining Applications, Customer Knowledge Management and Customer-focused Strategies, TQM and Business Excellence


Ext: 7580

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Selected Publications:

        • Varnali, K. and A. Toker (2015). Self-Disclosure on Social Networking Sites. Social Behavior and Personality (SSCI), 43, 1, 1-14.
        • Yavuz, R. and A. Toker (2014). Location Sharing on Social Networks: Implications for Marketing. Marketing Intelligence and Planning, 32, 5, 552-566.
        • Varnali, K., C. Yilmaz, and A. Toker (2012). Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment. Electron. Comm. Res. Appl. (SSCI), 11, 6, 570-581.

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